product displacement

What if the best way of selling a brand was without the brand at all? Check it out below, from this week's episode of Hungry Beast



If you want to know more about product displacement check-out the definitive blog on displacement by US Media Analyst Gladys Santiago. Other great links explaining displacement are here and here. And there's this guy who’s taken it so much further. Oh, and if you wanna know more about who’s behind MeatWater? Find out here.

As always you can check up on all Hungry Beasts stuff here, and my stuff here and watch the whole episode here.

Consider yourself linked:)

1 comments:

Erik said...

Great video.

Quentin Tarantino is also known for using fake or discontinued brands in his movies e.g. Red Apple cigarettes, G.O. Juice, ...